EXPERIMENTAL DISCOVERY SHORT PROJECT

AI Fleet Manager (experimental short project)

Greentech Mobility. AI Copilot SaaS platform, helping fleets (EV & ICE) optimize and automate operations through an intelligent platform.

YEAR

2025 (6 months)

SERVICES

Product Design
AI Design Experimentation
UX Strategy
Product Discovery & Research
Cross-Functional Collaboration

STACK

Figma
Lovable
Base 44
Linear
Notion

My role

As the Senior Product Designer at PapayaDash with a small team, I led the UX strategy and product design, shaping a seamless experience, brainstorming and experimenting with AI, creating a platform from scratch.

🚀 Built & Led the UX Strategy – Defined the product’s UX vision, ensuring a cohesive experience through research-backed design decisions.

🎨 Established the Design System

🤝 Bridged Design, Product & Engineering – Defined user stories and priorities, ensuring smooth execution and alignment with technical feasibility.

📊 Validated UXinterviews, usability tests, and persona development, directly influencing product improvements.

🛠 Optimized Product Development

My work elevated Papaya’s Product maturity, being an AI-first company, driving a strategic, research-backed, and scalable approach to product design while fostering stronger team collaboration.

Business
Goals

Papaya is on a mission to understand the core needs of fleet management. Creating a suite of smart assistants that plug into the existing tools, increasing uptime and reducing TCO.

Designed to enhance every area of fleet operations. Helping fleet teams move faster, work smarter, and make better decisions every day.

🚀 Frictionless Fleet Management Experience
📊 Data & AI-Driven Optimization

🚀 Expansion to a bigger market

P R O B L E M S T A T E M E N T

Large fleet operators are losing operational efficiency and increasing TCO due to deep mechanical issues that go undetected until failure.

Without predictive insight into vehicle health, it’s nearly impossible to prevent downtime, plan maintenance proactively, or optimise asset performance.

Users

Key Markets

Europe

User Personas

Fleet Managers
CEOs
Head of Fleets
Head of Ops

Industries

Logistics
Transportation (big fleets)

Ownership

Owned/Leased Trucks & Cars

Market ecosystem analysis

First drafts from
Customer Insights

First MVP Designs

Landing page

(done for marketing purposes)

Next
Next

B2B · SaaS EV Charging