My role
As the Senior Product Designer at PapayaDash with a small team, I led the UX strategy and product design, shaping a seamless experience, brainstorming and experimenting with AI, creating a platform from scratch.
- 🚀Built & Led the UX StrategyDefined the product’s UX vision, ensuring a cohesive experience through research-backed design decisions.
- 🎨Established the Design System
- 🤝Bridged Design, Product & EngineeringDefined user stories and priorities, ensuring smooth execution and alignment with technical feasibility.
- 📊Validated UXinterviews, usability tests, and persona development, directly influencing product improvements.
- 🛠Optimized Product Development
My work elevated Papaya’s Product maturity, being an AI-first company, driving a strategic, research-backed, and scalable approach to product design while fostering stronger team collaboration.
Business Goals
Papaya is on a mission to understand the core needs of fleet management. Creating a suite of smart assistants that plug into the existing tools, increasing uptime and reducing TCO.
Designed to enhance every area of fleet operations. Helping fleet teams move faster, work smarter, and make better decisions every day.
- 🚀Frictionless Fleet Management Experience📊 Data & AI-Driven Optimization
- 🚀Expansion to a bigger market
Large fleet operators are losing operational efficiency and increasing TCO due to deep mechanical issues that go undetected until failure. Without predictive insight into vehicle health, it’s nearly impossible to prevent downtime, plan maintenance proactively, or optimise asset performance.
Users
- Key MarketsEurope
- User PersonasFleet Managers
CEOs
Head of Fleets
Head of Ops - IndustriesLogistics
Transportation (big fleets) - OwnershipOwned/Leased Trucks & Cars
Market ecosystem analysis
First drafts from Customer Insights
First MVP Designs
Landing page
(done for marketing purposes)
