Product design case studies
8 projects from my full-time roles in B2B and B2C SaaS, marketplaces and green tech. Each one shows the problem, my role and what changed.
Papaya DashSenior product designer6-month discoveryB2B SaaSWeb · AIAn AI copilot for EV and fleet operators
EVPassportSole product designerB2B · IaaSWeb dashboardAn EV charging dashboard property managers can run on their own
- support tickets
- −39.8%
- engagement
- +23.4%
- new business owners
- +14%
EVPassportSole product designerB2C · IaaSiOS · Android · App ClipCharging an EV without downloading an app
- engagement
- +46.6%
- sessions
- +30.3%
- new users
- +7.4%
Haufe GroupSenior product designerB2B SaaSWeb appTeampact: team retrospectives people actually finish
- onboarding
- 7→3 min
- survey completion
- 60→80%
- NPS
- 45→60
BadiProduct designer, growth teamB2C marketplaceiOS · Android · WebGrowth experiments for a rental marketplace
- onboarding and search
- A/B tests
- with tenants and landlords
- Interviews
BadiProduct designerB2C marketplaceDesign systemHabitat: the first design system at Badi
FluendoProduct designerB2CMobile · WebA social network for gamers
Tekman EducationProduct designerB2B2CWeb