All work
B2CMobile · Web2019

Videogame Platform

A social network for gamers willing to match with players and discover videogames

Year
2019
Company
Fluendo
Services
Product DesignStrategyDesign SystemStyle GuideResearch Interviews
Stack
SketchInvision, Adobe Jira, Abstract, Balsamiq.
Gaming social network app screens
The challenge
Help gamers find other players to match with and discover new videogames.
My role
Product designer: competitive analysis, personas, user flows, prototypes, style guide, branding and logo.
The outcome
A social platform taken from research to build with engineering, with its own brand and style guide.

Competitive analysis

As I wasn’t a gamer I started doing some competitive analysis to clear my mind which were the competitive softwares and which features did they use.

User Persona

As the target seen was too broad, I did 5 different personas that fit with our product objectives and that all of them had different lives.

Starting with UX Research

As the project was already started mid of the user research was done and given to me, I started doing some self research in order to be up-to-date with the topic given.

As we were expecting to have hundred of screens we started making a features MVP list and an overall view of the screens

User Flows

We started drawing down the different user flows and once we decided it we went through Balsamiq app.

Organization

Low Fi Prototype

Style Guide

Working with Engineering

Branding, logo creation

I also had the opportunity to do the logo. I started doing some sketches as I use to do when I was a graphic designer and then with different test and colour palette related to the product I did the final decision.